Branding Project
DANMI: K-BEAUTY
Program: Illustrator, Photoshop, After Effects, Figma, Blender
Deliverables: Logo,
E-commerce, Social media
Logo
Danmi, where beauty meets meaning. In Korean, Danmi translates to ‘a lovable woman,’ embodying the essence of cherishing every beautiful moment.
Focusing on the lovable women’s “DANMI”, I decided on a bright sky motif to go with the cute pink color, hoping to capture everyone’s lovely moments.
Brand Message
At Danmi, we believe in preserving your loveliness through cosmetics that resonate with everyone. Our mission is to celebrate the uniqueness in every individual, offering beauty products that enhance and capture the charm within. Join us on a journey to embrace your loveliness, one cosmetic at a time. Because every moment is worth cherishing, and every individual is inherently beautiful.
E-commerce
I have created an E-commerce via Figma that carries the latest K-beauty products on the website with simple carousels.
Social Media Promotion
Using with the “3D inflated Text effects” on social media promotion to make it eye-catching for potential clients relating to the original concept of branding with Illustrator, After Effects, and Blender.
🔺 The static post of engagement
🔻The Reels post of client engagement
INSPIRATION
This project was a gratifying endeavor wherein I realized the envisioned brand design meticulously planned during the summer. Applying contemporary text trends in 2024 to social media platforms enriched my skills and provided valuable insights into advanced brand-building strategies, enhancing my comprehension of forthcoming projects and industry trends.
