Beauty, Content Creation
Hair mall | BCI Trading
Graphic Designer
Adobe Photoshop, Adobe Illustrator, Word Press, CapCut
Beauty Collection is a long-established beauty supplier in the GTA Toronto area, providing customers with a wide range of beauty products. The company operates both an offline store and an online store (Hairmall.ca), offering various hair-related and cosmetic products to serve its customers.
As a Digital Marketing Coordinator at Beauty Collection, Conducted a variety of graphic design materials essential for both the online and offline stores.
While working here, Collaboration with manager to manage the website layout, including product price registration and upload during sales periods. In addition to creating digital assets such as web banners, newsletters, and posters, Successfully enhancing customer engagement by strategically uploading content on social media.
SOLUTION _ deliverables
Print Deliverables
During major retail sales events such as Back to School, Thanksgiving, and Black Friday, collaboration with managers ensured a well-curated product list, leading to the design of visually compelling posters that aligned with the sales theme. These were strategically placed in-store to attract customer interest and enhance the shopping experience.
Additionally, flyer design for company-designated sales periods was managed with a strong focus on time management and efficiency, ensuring timely execution.
Digital Assets
During major retail sales events such as Back to School, Thanksgiving, and Black Friday, Collaborated with managers to discuss and list featured products. I then designed visually engaging posters that matched the sales theme and placed them in-store to attract customer attention and enhance the shopping experience.
Social Media Management
By strategically focusing on the TikTok platform, customer trends were analyzed, and social media reels were created using CapCut. This approach successfully generated maximum views and follower growth within a short period.
Results
This experience has strengthened deadline management, time efficiency, and a customer-centric perspective while refining creative skills within brand guidelines. Balancing artistic vision with company standards has enhanced adaptability, precision, and the ability to create impactful designs that resonate with both the brand and its audience.
